A recent article on Dex Business looked at why it is beneficial for a business to offer coupons to their potential customers.
1) Coupons are a hot commodity in today’s economy. In fact, a new study shows that 72% of consumers are using more coupons than they did just six months ago.
2) Thanks to the recession, coupon redemption grew by 27% in 20092 as consumers reviewed their finances and adopted a new, more frugal approach to shopping. Now 89% of people surveyed said they use coupons when shopping.
3) Retailers across the spectrum from Target® to Neiman Marcus® are using coupons to lure in prospective consumers. Even Yahoo® Inc. reported the term “coupons” ranked first on its list of economy-related searches last year. And with the economy slow to recover, the power of the mighty little coupon doesn’t look to be weakening anytime soon.
Read the rest of this post at Dex Business