Listen to this article as a podcast:
4 Ways Your Small Business can Dominate the Search Engines
One of the best ways to take control of your small business’s online reputation is to make sure that your small business owns all the first and possibly second pages in the search engine results. Using the following strategies, any small business owner with a limited budget can use this cost-effective strategy to dominate the search results for their company keywords and reduce the “space” for any external negative search results.
1. Build a website with your complete company name as the domain name and use a .com extension. So like in our case, our company name is Big Splash Web Design, so we registered the domain name https://www.bigsplashwebdesign.com. Doing this improves your search engine optimization (SEO). Make sure you use your company keywords in your content to help with your SEO. A side benefit of choosing a domain name this way is that it’s very intuitive and easy to remember for your customers.
2. Make sure your website has a blog where you can post up to date articles, news and have discussions with your clients
3. Build complete profiles on all major review sites and business directories, making sure all your business name, contact details and category information is 100% identical on all sites. Make sure your profile includes videos and photos, and your name and those of your prominent employees. Important sites include:
- Insider Pages
- Google Maps
- Bing Local
- City Search
- Yahoo Local
- Merchant Circle
- Angies List
- Better Business Bureau
- Yellow Pages
4. Sign up to all major Social Media Sites – Facebook, Twitter, Linkedin and YouTube being the main four. You should use your small business name as the profile user name for better search engine optimization. Make sure to add content to these sites. You can automate this by setting up your Twitter and Facebook to get updated with your latest blog posts and YouTube video uploads. Your videos, profiles, tweets, status updates and notes can all find their way to the search results.