Introduction: A reputation has been built by Timberlake Custom Homes that focuses on crafting exclusive mountain retreats. Unfortunately, their website that was already in place didn’t seem to take their customers on a quest, despite containing loads of useful information. It wasn’t able to engender any emotions or immerse the visitors who wished to have their dream houses developed there.
Challenges: On the previous website, there were only static images that did not show Timberlake’s custom-made houses, or capture the beauty of the mountains around. The website did not include engaging basic features and so there was no easy user journey for prospective clients exploring the site.
Solutions: We change the low quality static photos with high-resolution images guiding the beautiful mountain landscapes. We transcended functionality; and redesigned the whole website to be user-friendly and visually appealing.
Results: The new website’s attractive visuals and interactive features led to a great increase in user engagement, as measured by time spent on the site and deeper page views.