Social media for the world of today is not a luxury but a necessity. More than half of your customers are likely to use social media irrespective of your industry not only for entertainment but also to make their purchase decisions. Therefore, by not making an effort to reach out to your target audience through social media, you're not only losing out on potential customers but also allowing them to be swayed away by your competitors who are utilizing the power of social media to reach out to their customers.
Why Should Your Business Invest in a Social Media Marketing Strategy?
Social Media Marketing Offers Tailored Targeting
Social media is definitely one of the best developments of the 21st century. With 5 billion people in the world using the platform, the entire world is connected through a bubble. So, what better way to reach out to a segment of the population than social media? The American market also displays equally compelling numbers of social media users – with approximately 72.5% of Americans being social media users – the platforms offer immense potential for businesses to dive into the world of social media marketing to target their audiences. From algorithms that display users’ ads for businesses they’ve been researching to location-based advertisements – social media marketing ensures several laser-focused options remain available at your fingertips!
Effective Market Positioning
Market positioning refers to the concept of how your customers perceive your business, products, or services. With social media marketing, you can round up your target audience onto a single platform and utilize creative ideas (graphic designing, video, and more) to explain why your business is the right pick for them instead of your competitors. Eventually, you can create your online community with customers who regularly interact with your posts. And the more you post, the more your customers interact and think about the brand. Moreover, social media marketing isn’t similar to traditional marketing – while a billboard or a television ad may go unnoticed by your audience, social media ads are not that easy to ignore or avoid.
Provides Valuable Customer Insights
A marketing strategy can be fruitless if you’re not getting enough customer insights about your business. However, with social media marketing, you can attain a basic idea about what your customers think of your marketing strategy tactics. Every like, comment, and share on your posts on Instagram, X, or Facebook provides a ton of data about your audience. These insights can help you get data about which of the marketing tactics your customers like the best, what time of the day they’re most active on, and what product or service is the most popular among your audience. This enables you to improve or tailor your social media marketing campaign according to the preferences of your customers.
Cost Effective with High ROI
With social media platforms such as Facebook and Instagram, you do not need a high marketing budget – a social media marketing consultant to create compelling content and a well-planned strategy is enough to develop an efficient social media marketing campaign!
We cover all of your social media needs
Big Splash Marketing steps in to maintain and enhance your presence on these platforms. We’ll keep your Facebook page lively, send out your tweets on Twitter, and blog about your business. Plus, we’ll craft and oversee Facebook Ads and create promotional Landing Pages, adding some exciting new tools to make your business pop.
Our Social Media Marketing Agency – Why Do We Stand Out?
We develop social media campaigns individually for every business and do not believe in the idea of “one size fits all”. Here’s how we curate your social media marketing campaign designed especially for your target audience:
Discovery
We take our time to understand your brand’s social media standing, market position, business objectives, and target audience. This helps us understand what is likely to impress or engage your audience and what may push them away.
Blueprint
We then design a roadmap to understand precisely how social media marketing can help you reach your business objectives.
KPIS
Measuring progress is crucial in the world of marketing. We value your investments and set performance indicators on industry benchmarks to measure return on investment and track your marketing progress.
Review
We constantly customize your marketing campaign strategy with your business goals and evaluate its efficiency so you never have to suffer a loss.
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Our Services
At our social media marketing company – strategy meets creativity.
Here are the aspects of social media marketing we focus on to design a social media marketing campaign for your ambitious business:
Social Media Strategy
We ensure you benefit from a data-driven social media marketing strategy rather than relying on guesswork, we transform data insights and your business’s ambitions and DNA into a dynamic roadmap to kickstart your journey towards your marketing goals!
Social Media Advertisement
We organize a social media setup from Facebook, Instagram, X to Linkedin and turn every ad into an encounter or interaction with your target audience with our split testing and data-driven adjustments. So, your message not only reaches the right audience but also leaves an imprint on their mind.
Social Media Management
Master the art of engagement through our social media management. From curating engaging and fun posts on X to Facebook, we develop community interactions and strong interactions!