When someone needs a new dentist, they almost always start the same way: they Google it.
They compare local practices, read reviews, check office hours, and look at photos — all before they ever pick up the phone.
If your online presence isn’t strong, you could be losing patients to other practices before you even get a chance to earn their business.
👩⚕️ The Modern Patient Journey
The days of relying on Yellow Pages ads and word-of-mouth alone are long gone.
Today’s patients:
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Search online first – over 80% of people use Google to find local healthcare providers.
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Research multiple options – they compare reviews, photos, and websites before deciding.
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Expect convenience – they want to book or call directly from your profile or site.
If you only have a basic website and aren’t actively managing your online presence, you’re invisible to many of these patients.
📍 The Power of Local SEO
Local SEO (Search Engine Optimization) helps your practice show up when people search for things like “dentist near me” or “best dentist in [city].”
A good local SEO strategy includes:
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Optimizing your website for dental-related keywords
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Keeping your NAP (Name, Address, Phone number) consistent everywhere online
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Building quality backlinks and directory listings
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Creating content that answers patient questions
Done right, local SEO means you show up higher in Google — not just in search results, but in the Map Pack where patients click first.
🏢 Why Your Google Business Profile is Your “Digital Front Door”
Your Google Business profile is often the first thing people see when they search for your practice.
An optimized profile should include:
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Accurate hours, services, and contact information
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Recent photos of your office and team
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A steady flow of positive patient reviews
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Regular updates or posts to show your practice is active
When your profile is complete and well-managed, you build trust before patients even visit your website.
✍️ Content and Reviews Build Trust
Google rewards websites that regularly add fresh, relevant content.
Adding blog posts, FAQs, and patient education articles can:
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Improve your rankings
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Answer common questions (reducing calls to your staff)
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Position your practice as a trusted authority
Meanwhile, gathering and responding to patient reviews improves both your reputation and your visibility in local search.
📊 Track What Matters
It’s not enough to “do marketing” — you need to know what’s working.
Track key metrics like:
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How many calls come from Google
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How many appointment requests come from your site
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Which marketing efforts bring in the most patients
This data helps you make smarter decisions and avoid wasting money.
🚀 Ready to Attract More Patients?
At Big Splash Web Design & Marketing, we’ve been helping businesses grow for nearly 20 years.
We specialize in custom websites, SEO, Google Business management, and content marketing — all designed to get you more local leads at a cost-effective price.
📊 Get Your Free Dental Marketing Audit Today!
You’ll receive a personalized report showing:
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How your practice currently appears online
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Your Google Business profile strength
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Areas where you can get more visibility and patient calls
👉 Request Your Free Google Business Audit Here
Don’t let another month go by with empty appointment slots.
Let’s fill your calendar — and keep your practice growing.