SEO (Search Engine Optimization) Glossary

  • AdWords – Google’s advertising service for displaying Ads of your website as paid inclusion. More details can be found at
  • Alt tag – A tag that provides alternative text for visually impaired users. Search engines may pick this text instead of graphical images.
  • Anchor text – Anchor text is the visible text in a hyperlink. Search engines may pick this up for ranking.
  • Backlink – Any direct link from another web page to your website. Backlinks can sometimes be known as Incoming Links.
  • Blog spam (or comment spam) – Automatic posting random comments, promoting commercial services, to blogs, guestbooks, or other publicly-accessible online discussion boards.
  • Cloaking – Serving a specific page to search engines and a different page to human visitors.
  • Crawl – When a search engine visits your website and extracts your content for search results.
  • External links – A link that forwards to a website outside the home domain name (third party).
  • Filename – A file name, including directory path.
  • Internal links – A link that forwards to a website inside the home domain name.
  • Javascript – A script language created by Netscape, that can be embedded into the HTML of a web page to add functionality.
  • Link farm – A set of web pages that have been built for the sole purpose of increasing the number of incoming links to a web site. This is done in order to increase link popularity and search engine rankings.
  • Meta-tag – A special HTML tag that provides information about a Web page. Generally used for search engines to describe your website.
  • PageRank (PR) – Google’s method to determine a page’s relevance and importance through the quality of sites linking to it.
  • Referrer / Referring page – When a user visits your website by clicking a link from another website, the other website is called a referrer.
  • SEO – An abbreviation for Search Engine Optimization. To optimize and promote your website in a technique that makes search engines rank your website higher in search results.
  • Spam – Excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content. Can result in penalization of a website by search engines.

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