It is vital that your website is as visible as possible to the search engines as most people find websites by using Google, Bing and Yahoo. Natural SEO must be performed to make sure that your website ranks well within the search engines for a good number of key phrases; natural SEO is the most clicked through on search engines. If however you have just set up your online shopping website or have noticed a big drop in sales then there is another way.
Pay Per Click is currently offered by the search engines Google and Bing. Pay Per Click is basically an advert of your website ranked in the sponsored search results area of a search engine results page (SERP). The way Pay Per Click works is that you choose a selection of keywords you would like users to find you with, you then place a bid on the keywords. If you are the highest bidder your advert will appear at the top of the sponsored results on page one which should mean the most click through’s to your website. The lower you bid, the lower you rank in the sponsored results.
Using Pay Per Click can dramatically increase the traffic to your website and by choosing good corresponding keywords that represent your website the traffic will be well targeted and genuinely interested in your products. This type of online marketing is very effective but make sure you work your budget out first otherwise you will end up paying lots of money for keywords which will obviously affect your bottom line on sales.
Natural SEO should be carried out in the background while the Pay Per Click campaign is in full flow, this is the best way to do things as natural SEO can take a few months to take effect but when it does it is very effective indeed. Once the natural SEO is in full swing then the budget can slowly be lowered on the Pay Per Click which will increase overall profit without losing out on any traffic, if anything it will grow.
Pay Per Click should really always be budgeted into any ecommerce websites running costs because without customers there will be no sales. So if you have an ecommerce website please consider all of the above because as competitive as your marketplace maybe, you can rise to the top with some careful thought and the services of a good SEO company who will of course effectively manage your Pay Per Click campaign.