New Report on Map App Users

Lately, we’ve discussed the significance of having accurate, up-to-date business profiles on local directories and review sites. Data from a new study by, a data aggregation firm (the Nielsen ratings of the internet), provides another example of why it’s critical to make sure your profile is current and correct on local map and directory sites.

U. S. Map App Audience Doubles

from The ComScore Data Mine, July 18, 2011


Recently, comScore released a report on the mobile map audience in the U.S., finding that the number of smartphone map users (4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75% from the previous year. Apps represented the primary access point for approximately two-thirds of smartphone map users (up 98%), while browser map access was about half as popular as apps and grew at half the rate.

More than 48 million mobile users accessed maps on their device in May, marking an increase of 39 percent from the previous year. A comparative look at map usage among fixed-Internet users (i.e. accessing from a home or work computer) found that map visitation saw a slight decline in total audience in May 2011 versus the previous year, dipping 2 percent, while still maintaining a substantially larger audience of 93.8 million visitors.


“The strong growth in mobile map usage and flattening of desktop map usage is indicative of broader behavioral shifts being wrought by smartphones,” said Mark Donovan, comScore senior vice president of mobile. “For years, consumers have been able to check directions on their desktop computers prior to leaving their home or office, now smartphones allow people to skip this step and access maps on the go, as they need them, showing off one of the most powerful capabilities of mobile — just-in-time-information.”


Read the full report, “U. S. Map App Audience Doubles” at


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