We’ve all been to sites that look very snazzy and cool, but are hard to navigate or find any real information. As a business professional, it is crucial to understand that your website doesn’t need to be the glitziest site on the Internet. Instead, it needs to be easy to navigate and user-friendly for your target audience. Here are some tips to help you accomplish that.
Always start by looking at your website from your potential user’s point of view. Really take a step back and see it from their perspective. Do they know where to go and what to look at when they get to your site? Is your email opt-in form in full view? Take a look at your site from a couple of different computers and browsers to be sure everything looks good.
You should also strive to find ways to feature your content. In other words, make sure the important parts are above the fold. Try installing a slider at the top of your site to showcase several of your blog posts at once if that’s where the most important information is coming from.
It is important to have lots of white space in the design of your site. It has been proven that dark letters over a light (preferably white) background are easier to read. People will stay at your website longer if they can read it without eye strain. Internet readers are “scanners”, so add more white space to make it easier to scan over your information.
Also, we have found that it’s easier for visitors to scan your text when you use narrower columns, rather than making your text into a single column that stretches the entire width of the page. It sounds silly but full-width text forces the user to move their eyes side to side to read the text, rather than simply scanning straight down the center of a narrower column.
Don’t go nuts with funky new designs and “testing”. Use what has been proven to work and go the conventional route when it comes to page layout. Trust us, people have tested layouts ad nauseum, so there is no need to go into your marketing lab and test a dozen new layouts.
Always have an easy to find search bar on your site so that readers can search for old blog posts and topics they care about. Not having a search bar can prove to be frustrating for some readers and may cause them to leave your site too quickly, since they can’t find what they’re looking for.
Above all else, keep things simple. Don’t spend your time trying to reinvent the wheel. Instead, focus on quality content and over-delivery with what your visitors are looking for, not just what you want them to see. That will work every time.
Having the perfect website design may not be possible for every business or every budget, but optimizing it as much as possible doesn’t take that much work. Tweaking your site here and there will continue to improve it over time. You will see a rise in traffic and conversions when you do this.