Introduction: In the ever-evolving digital landscape, non-profit organisations like the Sawfish Recovery (SR) rely heavily on a strong online presence to raise awareness and garner support for their critical missions. U.S. Sawfish Recovery needed a website to promote their efforts toward the conservation and recovery of endangered sawfish populations along the Florida coast.
Challenges: Sawfish sightings have always been collected via discrete project-driven observation efforts or by opportunistic reports from fishers. This was a constraint, thus compromising the extent of research required to estimate the actual status of sawfish populations and visualise their key habitats.
Solutions: A website that forgets about mobile devices can be created. Mariners can easily call in messages about sawfishes on the sea directly from their mobile phones.
Result: The platform which is easy to handle has increased the number of sawfish sightings reported to a great extent. Critical sawfish habitats can be detected and targeted conservation strategies can be developed by the enhanced data set which is being used by researchers.