Introduction: The Neurocognitive Specialty Group (NSG) is a private clinic focused on providing clinical support for individuals with alter cognition or moods. The NSG staff contacted us because they wanted to enhance their online visibility. It lacked depth as it failed to address different audiences that would have enabled it to compete favorably in the expanding online healthcare industry.
Challenges: NSG’s website design was outdated and failed to reflect the quality of the services they provide. Their website’s visibility in search engine results for healthcare searches was low and they struggled to attract new customers.
Solutions: The website was modernised to a user-friendly style with greater emphasis on high quality and sleek design in order to serve as a platform for top-notch quality. We are improving its classification using relevant keywords that are germane to National Security Group (NSG) as well as enhancing its content and structure for local searches.
Results: When the revamped website launched, NSG started to show an improved search visibility which helped in an escalated online appointment bookings