Introduction: Houston Terminal, a provider of port, terminal and warehousing services, has realised that they need to change how they present their services to be friendly to new clients as they navigate the website. So they worked together in developing a user-friendly website with the help of BigSplash that also shows what they are good at while attracting new customers seeking seamless logistics solutions.
Challenges: There was no clear map of service which made it hard for prospective clients to know what exactly Houston Terminal had to offer. Complex language and heavy content made it impossible for visitors to actually understand how Houston Terminal would benefit them.
Solutions: The information architecture of the website was overhauled completely so as to create user-friendly navigation. Services were categorised logically such that potential clients can easily find particular import/export based solutions.
Result: The website’s direct navigation, to-the-point information plus attractive visuals led to a considerable increase in time users spent on the site exploring different services offered by Houston terminal.