Introduction: A well-known law firm called Esther Anderson and Carolina Pfeiffer (LOEAPC) is well-versed in probate, guardianship, trusts, and elder law matters. LOEAPC has seen an increased need of intensifying its digital marketing campaign so as to catch up with changing trends as well as making sure that they attract more buyers suffering from similar problems.
Challenges: Its current website has no SEO optimizations hence impossible to see it online. This aside, the information might not have been in line with what they targeted while marketing themselves leading to misunderstanding about what they were offering.
Solutions: The site was revamped to boost readability and user-friendliness, as well as to introduce the new usability standards that aid in ranking it highly within the list of relevant legal phrases in search engines.
Results: The targeted method has produced decisive outcomes. SEO optimization for LOEAPC placed it higher in search results thereby increasing organic traffic from those potential clients that have faced probate, guardianship, trust and elder law needs.