SEO – On-Page Optimization

On-page optimization is maximizing the factors that you can do and control with your own web site so that it gets high ranking in the search engines. Simple things such as site coding, the layout and display of your web site, and site architecture and navigation. On-page optimization is a very important part of SEO, some might even say fundamental. Without solid on-page optimization, your backlinking will be for naught as Google places high importance on your web site’s structure and coding, and if it determines that your web site isn’t what it’s suppose to be, then the backlink and other off-site factors are wasted. You can still gain some ranking from a good backlinking campaign, but it won’t be at its best because of a lack of solid on-page factors.

on-page optimization

It surprises us still that so, so many people still take on-page optimization for granted. They think that a fancy website design, along with fancy, awesome images arranged perfectly on the main page is more than enough to grab people’s attention and lure more visitors. It’s a thinking that’s quite similar to how you would run a print ad campaign, or something like a movie poster. You hope that the images used is strong enough to convey a certain feeling or connection to the viewer and grab their attention. Or, they make their web site easy to navigate, with proper internal links and relevant content spread throughout the site.

However, all of this is for nothing if they do not understand proper on-page optimization.

There are a few, must-know on-page factors that have to be very well taken care of, or the web site might be as well be non-existent to the search engines. You have to ask yourself the fundamental question:

“HOW ARE PEOPLE GOING TO FIND MY WEB SITE?”

No, fancy websites in flash is not the answer (in fact, flash is completely useless. We have already explained this earlier).

No, properly designed web sites with a lot of good, well-informed content is not the sole answer. Though it is very important to have great content and a proper design for your web site, if you do not take care of your coding, keyword density and other, more crucial on-page factors, your web site is not going to get high ranking.

Therefore it is very important that you have an understanding of the important on-page factors so you can get excellent on-page leverage.

That is, if you manage your on-page factors well, then your backlinking efforts will get multiplied!

ON-PAGE LEVERAGE

This is what we call on-page leverage: on-page leverage is, quite simply, all about maximising your on-page factors so that you rank considerably higher compared to another site with less than perfect on page optimization, even though that site may have more backlinks.

Understanding of proper on-page leverage is very crucial to optimizing your website. You may have a successful backlinking campaign running for your site, but if you do not have the proper on-page factors taken care of, then your site is actually going to lose out to another site that has less backlinks but which has excellent on-page factors. We certainly don’t want that to happen!

To elaborate further, consider that one SEO company (let’s call them Business A) spends a lot of its money and time on building two backlink campaigns, right from the get go, for its client, while another SEO company (let’s call them Business B) spends its time first dedicated to fixing and innovating the on-page factors of its client’s site. Later on this SEO company will conduct one backlink campaign for their client, but for now the focus is on getting on-page optimization.

Business A later finds that, despite all of the money and resources spent on building two excellent backlink campaigns, their client’s site is losing to Business B’s client’s site, even though Business B has only one backlink campaign. B also spent less money and resources compared with Business A, yet their client’s site is gaining ground on the search engine rankings, overtaking Business A’s client in the process.

This is the power of on-page leverage. When you optimize your on-page factors, and then build an effective backlink campaign, you are going to see your efforts and results at building backlinks get multiplied, and for less money and resources.

Here are some crucial on-page leverage factors:

  1. Domain Name. The first and most important on-page factor is your domain It will be very easy to rank if you have your keyword in your domain name, for example:

www.keyword.com. However, what if the domain name is no longer available? Then it is better to have www.keywordSuffix.com than www.Prefixkeyword.com.

 

For example, consider the following:

www.buyhandsoap.com – no longer available (this is the keyword that you were targeting)
www.comebuyhandsoap.com – available
www.buyhandsoapnow.com – available

Which domain name should you pick? You should go with www.buyhandsoapnow.com, as using a suffix is better than using a prefix in the domain name to get on-page leverage because your keyword is at the front of the domain name.

 

  1. Keyword in URL Let’s consider the following two URLS: http://www.buyhandsoapnow.com/buyhandsoap/

and http://www.buyhandsoapnow.com/06/2009/?p=8792.html Which one would be more meaningful to search engines? The first link is more meaningful. The second link is a bunch of text and numbers link which is meaningless to search engines. Make sure that your keyword is in your URL.

 

  1. Keyword in TITLE You want to make sure that your keyword appears in the title tag of the HTML code. As the name implies, what you write in the title tag is what gets displayed on the title bar of web browsers. The title tag text is also used by Google as the title for web pages to give a short description on its search results pages. The tag goes like this:

 

<title>your keyword here</title>

For example, say your keyword is Kung Fu: <title>Kung Fu, Chi Kung and Tai Chi Chuan for Health and Fighting Ability</title>

Why is it important to have your keyword in your title tag? If you do a search for any keyword on the search engines, you will see that the keyword appears on more than 75% of the title of the top ten search results. This is a very important factor that you cannot miss as it has a close correlation to Google’s top results.

 

  1. Keyword in HEADING Headings tags are used to describe a site’s structure and organization. They are displayed as large, bold text on your web browsers. They delineate section headings, with <h1> being the highest level heading, all the way down to <h6> being the lowest. The tags go like this:

 

<h1>your keyword here</h1>

<h2>your keyword here</h2>

 

For example, say your keyword is Kung Fu. Your heading tags will look like:

 

<h1>Where to Train Kung Fu?</h1>

<h2>Kung Fu Health Benefits</h2>

<h3>A History of Kung Fu</h3>

 

They are also commonly called H1, H2 , H3..H6 tags.  Although there is no close correlation with the heading tags and the top search results, if you have the keywords in your heading tags, it does make your page rank higher and easier with minimal backlinks. Also, consider that heading tags are used to delineate your page’s structure. Therefore, treat the heading tags as a way of organizing how you wish your content to be read, like a table of contents. Don’t be lazy and do the following:

 

<h1>Kung Fu</h2>

<h2>Kung Fu Kung Fu</h2>

<h3>Kung Fu Kung Fu Kung Fu</h3>

 

This will not only look very unnatural to your readers, but it is also keyword spamming, which is a no-no for SEO.

 

  1. Keywords You want your keywords to appear in the first and last sentence

of your page document. This is because it is usually the introduction and conclusion/summary of the document that tells what the page is about. Having your keyword in the first and last sentence helps to describe your web site to the search engines and lets them know what your page is all about. This in turn helps you get on-page leverage.

 

  1. Keyword Density. There is no hard and fast rule to keyword density, which is the percentage of times that your keyword appears on the web page compared to the total number of words on the page. However, as a guideline, less than 2% of keyword density is too little while keyword density of more than 5% is too Therefore, the best keyword density range is 2% to 5%.

 

  1. Image to Contain Keyword. Search engines cannot read images, so what they do is that they will try to look for hints that describe an For example, have a look at the image tag below:

 

<img src=”kungfumasterimage/kungfumaster.jpgalt=”Kung Fu Master” width=”455” height=”322” />

 

There are 2 factors at work for on-page leverage here: one is the ALT Tag, the other being the file name. Say the keyword is Kung Fu again. As you would have guessed, the text for the alt tag contains the keyword, and the file name also has the keyword in it as well.

 

  1. Content The longer the document, the more useful information it normally contains. Search engines love longer documents more than short ones. However, do not blindly lengthen a document just for the sake of on-page leverage, especially either through keyword stuffing

or repetition of content. If you find that your document is a tad on the short side, include useful examples or more elaborations.

 

Let’s look at quotes taken from Google Patent that are relevant to on-page leverage. Go to Ranking Mechanisms section of the document, and look at section 48:

 

 “[0048] The amount of detail in the description of an entity. Longer descriptions are given a greater score than shorter descriptions, based on the presumption that more words means more information.”

 

This suggest that longer documents generally rank better than shorter documents. In the same section 48:

 

“…A detail penalty can be assessed when the description size is less than a selectable threshold as a means to down-weight “empty” or “signature only” texts.”

 

What this means is that if your document length is less than a certain amount of words, you might even get a penalty.

 

  1. Have BOLD, Italic and Underline Google has publicly said that it looks at the font decoration on every text that appears on a document. This helps it to decide what the document is all about. You see, Google does not read an entire document as normal text only.

It takes into consideration the size, decorations, colour, subdivisions and the exact location of each word and their proximity when determining the ranking of a page. On your page, you should have your keyword bolded, italized and underlined at least once. If you have a page with 100 words, at 3% keyword density you should have 3 occurrences of the keyword. This is enough to have at least 1 keyword decorated bold, italic and/or underline.

 

From Google:

  1. Your Web Site is Not a Junk Directory – Remove all unrelated and junk links. You have complete control over your web site’s outbound links. If you point a backlink to some link farm, your page ranking is definitely going to be affected in a bad way. You will also want to add nofollow tags to your links to guard yourself against any bad linking neighborhood. In fact, it’s a good idea actually to add nofollow tags to all your external links.

 

Example of a nofollow tag in use:

<a href=”http://www.kungfumaster.com/” rel=”nofollow”>kung fu</a>

 

Having fully optimized your on-page factors, you stand a greater chance to rank well in search engines. Your site will rank better, faster and easier.

In conclusion, Google tracks more than 200 signals and we don’t know all of them. What we CAN do, is to do our best with the knowledge and tools we have. We have shared with you here some of our major tweaks to gain on-page leverage, so you can use them for your site.

 


 

If all of this sounds too complicated to do yourself, call us at 281-816-6932 or fill out our contact form to see how we can help your website rank higher in the search engines and, more importantly, make you more money.

Posted in Search Engine, Website | Comments Off
 

What’s Your Bounce Rate? (And Why Should You Care?)

What’s the number 1 thing most website owners think about? That’s right, getting more traffic to their site. It’s the Holy Grail of website ownership. We spend hours carefully crafting new content for our site, we [stress] over every page title and meta-description, trying to get everything perfect to attract more site visitors. Heck, we even pay for traffic in the form of Pay Per Click (PPC) ads.

But what about when that website traffic shows up? Will your much sought after visitors find what they’re looking for or will they quickly hit the back button and move on to your competitors’ site? It’s all too easy to get caught up in the quest for more traffic without thinking of what you’re going to do with it once you get it. Website owners need to put just as much time into keeping visitors on their site as they do driving them there.

For instance, if a visitor searches for “baby panda bears” and clicks through to your site from the search results, they expect to see, you guessed it, baby panda bears. If they don’t, out comes the dreaded back button. When a visitor leaves your website without going beyond the home page, this is called a “bounce.” The percentage of times that this happens on your website is called your “Bounce Rate.”

But wait, what if the website visitor just wanted to find my phone number or address?

It’s true, sometimes a “complete” web visit may not need to go beyond the home page. Perhaps the visitor chose to call your business and only needed the phone number. (Your website does make it easy to find your phone number, right?) Or maybe, they saw your list of services and it didn’t include what they were looking for so they saw no need to go any further into your site. You can usually tell if this happened if the visitor stayed on the page for at least 20 seconds.

On a side note, this doesn’t only apply to the home page. Remember that search engines crawl and index your content pages as well (assuming you’ve set up your website correctly) so visitors may not enter your website through the home page only. For this reason, proper thought and planning need to be given to your entire website, not just the home page to make sure that visitors find what they are looking for and are able to quickly take the appropriate action, whether it’s adding an item to their shopping cart or filling out a contact form to request more information. Think of it this way; if you’re having a party at your house, you probably clean up the area by the front door, put out a welcome mat and maybe set a coat rack nearby for convenience. But, what happens if a guest unexpectedly comes to the back door? Are you prepared to make that guest feel as welcome and invited as if they came through the front door?

Your website has many entrances and you never know which “door” a website visitor will use to enter your site.

Posted in Website | Comments Off
   

Troubles with Google Rankings?

Google RankingsA change is happening! The only problem is that with Google, a change is always happening. Google has recently made some updates that have many sites finding themselves missing their coveted top page rankings. As we all know, it is nearly impossible to keep up with Google’s exact algorithms or to guarantee the #1 ranking without paying for it. Many SEO experts have come as close as possible to mastering the art of remaining one of the top sites for their keywords; however, Google has recently sent yet another shock through the SEO world.

Because of this most recent update, some sites have seen some dramatic boosts to their rankings while many others suffered drastically. Either way, these new rankings have not been holding steady. Apparently Google made a change that caused these crazy and unexpected results and, once realized, has begun to implement additional changes to help things get back to the steady result stream we are more accustomed to seeing.

Trouble with Google RankingsThe buzz around the SEO communities is that these results will eventually smooth out; however, some sites may land in a different position than they started from or than they expect to be found. If you are finding yourself lost amongst the new crowd of your competitors, contact us and we will be happy to review your website’s performance and discuss ways to improve your rankings.

Posted in Search Engine | Comments Off
 

5 Deadly Google Places Mistakes

With more and more people searching the Internet for local information it has become crucially important for small businesses to maintain a Google Places profile. If you want to be on the first place of Google Places though, you need to follow the rules. Breaking any of Google’s rules could result in your listing being demoted in the rankings or worse yet, de-listed from Google Places completely. Making sure to avoid these 5 deadly Google Places mistakes will give you a better chance of a page one listing.

Keyword Stuffing

Keyword stuffing is when someone puts extraneous keywords into fields that aren’t supposed to have keywords. For example, lets say your business name is officially Smith Piping, but rather than putting Vance Piping as your business name, you put Smith Piping Houston Plumbers Fixing Leaky Faucets and Broken Hot Water Heaters Since 1952 as your name on your Google Places profile. All those other words beyond “Piping” would be considered keyword stuffing. Unfortunately, many businesses end up unintentionally keyword spamming their profile. Whether you intend to keyword stuff or not, the result is the same. You will eventually get your profile deleted. Google is particularly persnickety about keyword stuffing in your name and your category. When filling out the category field always describe what your business is rather than what it does. Returning to the Smith Piping example, the category should be “plumber”, not “fixes hot water heaters”, etc.

Continue reading

Posted in Reputation Management | Comments Off
 

Dealing With Negative Google Places Reviews

At some point or another, most business owners face the difficult task of dealing with negative reviews and criticism. The truth is that even the best businesses sometimes have an off day and even if overall you run a five-star business, you won’t always get five-star reviews. Since less than favorable reviews are inevitable, you should have an action plan for dealing with them. Google Places now offers business owners the opportunity to respond to negative reviews. When possible, you should always take advantage of this feature. Responding to negative reviews shows you care about your customers and it’s even possible that a well thought out response to a negative review may garner you more customers than a spate of perfect reviews.

First and foremost, it is always important to give yourself time to deal with a negative reviews. Many business owners are furious when they first read a negative review and rather than stopping and thinking about how they can calmly react, they immediately start writing a hostile retort. More often than not, this type of response results in far more negative publicity than the initial bad review. Take the time to breathe and process what the negative review is really saying. Rather than viewing the review as an attack, you should view it as the opportunity to learn from your mistakes. It’s true that sometimes customers complain needlessly, but often there is legitimate criticism embedded within the review. Use that criticism as a learning opportunity.

Continue reading

Posted in Reputation Management | Comments Off
 

Understanding How Search Engines Work

When most people want to find something on the Internet, whether on Google or Facebook or Bing or YouTube, they use keywords to search for it. Search engines are the number one way people retrieve information on the Internet, so building a site that is easily accessible to search engines is, perhaps, the most important component of a strong internet marketing campaign. Unfortunately, most people do not understand how search engines work and therefore have difficulty making their web pages “rank” or appear on the search engine results page for valuable keywords. A basic understanding of how search engines work can greatly enhance your chances of getting quality leads through your website.

In order to find relevant web pages for every possible keyword that is entered by a user, search engines employ software, known as bots or spiders, to catalog as many pages on the Internet as possible. Once a bot comes to your website it will look for information that identifies what your site is about. The bot uses the words you put in your title, in your text, and in your URL to catalog the site as being associated with a particular keyword. The bot may also try to determine whether other sites on the Internet think your website is related to a particular keyword. It does this by examining the context in which other sites link to your site. For example, if 100 websites linked to another website with the phrase “blue widgets” a search engine would determine it is likely that website has something to do with blue widgets.

Continue reading

Posted in Search Engine | Comments Off
 

Website Makeover Analysis and SEO Audit

Website Makeover Analysis Does Your Website Need a Little Help? – Answer These 7 Questions to Find Out

  1. Was your website built by a friend, relative or family member years ago and currently in need of some updating?
  2. Has the traffic to your website continued to decline over the last few months or years?
  3. Do you need to quickly attract more QUALIFIED prospects to your website?
  4. Are you looking for new and inexpensive ways to convert more visitors into paying customers?
  5. Would you like to have more of your website visitors sign up to get your online or offline company newsletter?
  6. Are you looking for more ways to get your website to show up on the first page of Google for your keywords?
  7. Would you like to know some of the specific strategies your competition is using to drive traffic to their website?

If you answered yes to any of these questions then this makeover analysis can definitely help you and your business.

We conduct a thorough analysis of your current website which includes both the front end (what your website visitors see) and the “backend” (the html coding – what the search engines see). We then provide specific strategies that you can either do yourself or give to your webmaster to implement.

The typical plan ranges between 40 – 60 pages long and takes about one week to complete. Once we complete the plan, we e-mail you a PDF copy and schedule a personalized 90-minute one-on-one online meeting to review the entire website makeover analysis. We do this using “Join.me.” This let’s you sign on to your computers and view whatever is on our computer screen. We will walk you through the analysis, page by page and answer any questions you may have.

Here are Just a Few Things That You Get With Your Website Makeover Analysis and SEO Audit:

  • An overall website critique with specific suggestions for improvement in the areas of visual appeal, layout, text readability, download time, etc.
  • Navigation review and ease of use suggestions
  • Onsite optimization analysis including meta tags, titles, keywords, images and descriptions
  • Traffic analysis – where your traffic is coming from and how visitors found you
  • Inbound link review
  • How you compare to your top 3 competitors in terms of traffic, links and keywords
  • Strategies to obtain more inbound links using social media websites, blogs and video
  • How to incorporate audio and video on your site
  • What pages need to be improved or added
  • Call to action strategies
  • Unique and FREE ways to improve your visitor experience, get them to stay longer and get them to return more often

The Specific Strategies and Recommendations That We Will Give You Can be Used to Grow Your Business by Helping You:

  • Capture more leads
  • Improve and provide easier navigation for visitors
  • Achieve better on-page/site search engine optimization (SEO)
  • Improve search engine marketing
  • Enhance your company image
  • Appeal more to your target market
  • Enhance and automate follow-up marketing
  • Increase your referrals
  • Better integrate social media marketing
  • Make your site become more viral
  • Incorporate your company’s unique selling proposition (USP)
  • Make your site get searched by search engine “spiders” more often

The Cost of the Website Analysis and SEO Audit is Only $295.

Call us today to order.

Posted in Website | Comments Off
 

Website Rescue Squad

We literally made a Big Splash at the Clear Lake Chamber Business Expo 2012 held at Gloria Dei Lutheran church last month with our Website Rescue Squad campaign!

 

The campaign was initially created for the full page ad we are running in the Bay Area Houston Magazine (we just redesigned their website, go check it out).


Our Full Page ad in the June 2012 issue of Bay Area Houston Magazine

One of our biggest mottos is “branding first”, so to keep with the theme of the ad, and to have something fun for our visitors to do, we brought in Big Splash 1!

Big Splash 1 became the mascot of our booth; visitors got to drive our trusty aquatic vessel and gave us an opportunity to start a conversation with them.

We were also involved with the “QR Code Scavenger Hunt“- expo visitors with QR code scanners on their mobile devices were able to participate by hunting for 7 booths that displayed the QR codes associated with the hunt. When they scanned the code it sent them to a mobile website. We created a mobile website specifically for the campaign, which can be viewed HERE 

We also created a before/after video that showcased a few of our redesigned websites that was playing in our booth. View the video here:

 

So the question remains…


 

Posted in Big Splash | Comments Off
 

NASCAR

Big Splash took a trip to Dallas for a VIP treatment in the Game Stop Suite at NASCAR, courtesy of  one of our most valued clients, Power Energy. We would like to thank Doug Mathes for extending the invitation.

Some of the highlights of the trip:

Posted in Big Splash | Comments Off